For overseas game developers

For overseas game developers

A PDF summary of our work is located at the end of this article.

Hi.
I am guessing that you are a developer or publisher who would like to release your game in Japan.

I introduced a great foreign game, Rain On Your Parade, to Japan in 2021. The developer, Jakob, couldn’t write Japanese, so he had a hard time promoting it in Japan.

However, I liked the game so much that I helped promote it in Japan.

I will now describe individually how I actually helped them.

1 Where can you find us?

We take part in online events and business meetups overseas. Feel free to come up to us and talk business—ideally in either English or Japanese.

2 What can we do?

We will advertise your game to as many Japanese players as possible. We will issue a press release to more than ten media outlets, also introducing the game directly to journalists and to staff working on the publishing platforms themselves. We can do this because of the connections that we have within Japan. However, whether a game gets an article is ultimately dependent on a variety of variables, so we cannot promise media coverage per se. As for the timing for the press release, we will draft a plan and discuss it together with you.

For “Rain Parade”

1 Where can you find us?

We met Jakub in a Swedish online event, talking about Japanese PR for this game. We personally liked the game and thought that it could be a hit with Japanese players. During that talk with Jakub, we explained what exactly we can do, and we started the PR campaign in Japan. We planned for the press releases to be released on three separate instances, and to have Japanese media publish interviews regarding the game.

2 What can we do?

We performed extensive PR target at Japanese audiences. We created Japanese-language press releases for a number of media outlets, and Jakub also offered his help by, for example, creating a Japanese promotional video. As a result, the game got considerable media coverage and positive fan reception, with the Japanese market appreciating its charm. We relentlessly advertised the game to the publishing platforms too, leading to the Japanese Twitter accounts for Nintendo and for Xbox tweeting about it. The game also received a silver award on Famitsu, Japan’s leading game media outlet. Several Let’s Players have also streamed the game. The game is off to a very good start, with more than 150,000 players worldwide, and we plan on continuing to advertise it to the best of our abilities within Japan.